How SEO Writing Differs from Creative Writing and Why It Makes a Difference to Your Business

How Successful are Your Blogging Efforts?

If your business runs a blog as part of your website it can help to boost your online visibility as well as add to your credibility and client ability to understand your business, services, and or products.

In normal creative writing and even in copy writing the only target is to tell the story and make the points you are trying to get across. Possibly even sell a product. SEO (Search Engine Optimization) writing is a whole other animal. It is still geared towards getting your point across, educating, informing, and telling a story but it makes some pit stops along the way injecting key words and long tail key phrases that the author believes would be looked up in a search engine in order to find the blog and the site in general.

These key words and phrases are inserted into the flow of the writing within the paragraphs as well as in the actual key wording of the article on the back end. They are also interwoven into the meta data which you see displayed in searches when the article is accessed by a crawler such as Google, Yahoo, and Bing.

This is how your blog becomes visible to viewers. It is what leads a simple word search inquiry to find what was written. Within each blog are also embedded links that further help direct your potential customers to other parts of your site, product purchase links, or outsourced to other websites that can help lend credibility with more in-depth information on a topic or product.

Writing for SEO without sounding like a bot can be a challenge, especially when you first start. Inserted words and sentences can sound choppy and unnatural so it is very helpful to hire and work with experienced SEO writers who can write and gear articles in a way that flow naturally so that readers are more inclined to keep reading rather than clicking the x and closing it down to bounce to the next article.

If you are looking to increase your on-page time stats as well as visitor numbers on your site talk with the experts at Damonaz Design, a Florida web design and marketing company. We know SEO and our writers love what they do. We take pride in getting your site the traffic it needs and deserves. www.damonazdesign.com 239-244-8350.