SEO Horror Stories – Why You Need to Work with a Reputable SEO Company Like Damonaz Design

Have you been burned by an SEO/Web Company? You are far from alone…

SEO (Search Engine Optimization) is a venue /genre of online targeting whose results attach/link themselves to your website. The goal of SEO is visibility. It is to get your website to come up in searches and get seen by as many potential new customers and clients as possible.

SEO is not just one thing. This is why it can be so confusing to understand or even explain to people. It is comprised of a number of methods that legitimate SEO companies will use in order to funnel new viewers to land on pages within your website.

• Keywording
• Metadata and descriptions
• Linkbacks
• On page SEO
• Off-page SEO
• Technical SEO
• Organic results vs. paid results
• Social media
• Creative content (continual additions)
• Registering with crawlers/search engines so that they know you exist

While on-page SEO is generally a one-time thing in completing your new website, even that can use updating once in a while. SEO requires an ongoing effort. The more consistent you are, especially over time, the better your results will be.

You cannot buy your way to #1 on Google.

You can take shortcuts such as advertising on Google AdWords which will jump your results to the top list of a certain keyword or key phrase searches, but as soon as you stop running the ads, those paid results disappear.

Most business owners realize that if they want their site to be successful, SEO efforts are needed. It is because of this that they seek out companies who specialize to do it for them. The problem becomes that there are some not-so-reputable SEO providers out there.

Getting to #1 on search engines requires time and continual fresh content picked up by search engine bots and crawlers. You have to put in the work or hire someone who will on your behalf.

Hiring an SEO provider is like hiring an attorney. You never know if you have a good one until it’s too late!

What do we mean by that?

Just when we think we have heard it all, something more mind-boggling seems to come along.

SEO HORROR STORIES

We often hear from new clients that they had another company working on their account before us and that they “didn’t do anything”, and sadly, this is often true. We will look at the back end of the site and there are blank meta-data areas, little to no keywording on pages or on blogs, social media business pages half done or badly done, and a serious lack of consistency across the board in the continuity of branding online.

CASE 1: One of the worst abuses of an account. The previous SEO company had been taking the client’s money and turning around and only advertising for them on the Facebook Market place, under his own name and personal account so he had to relay all inquiries via text or email to that client before even answering the incoming request. It made the company look very unprofessional and was often less than timely.

The social media pages were only half done and rarely ever updated. The client was never even made an admin on any of his accounts and when things broke off with the company, they were very vindictive and unprofessional and would not give access to his own pages.

Unfortunately, it isn’t all that uncommon. Unprofessional services take things too personally when a contract commitment ends.  Working with the wrong people can sometimes lead to big issues on the back end.

TIP: Always have access to all accounts and make sure your profile is selected as a top-level administrator with all access and abilities.

CASE 2: They used foreign writers. While outsourcing to other countries is cheaper, this is very often a case of you get what you pay for. If English isn’t the native language of the writers creating content on your site or on your behalf the word choices and diction generally will sound unnatural if not flat out wrong. This alone can cause people visiting your site to think twice before doing business with you.

TIP: At Damonaz Design we are 100% USA based.

CASE 3: Work never completed at all. – To us, this is the worst offense. Clients who fork out good chunks of change and sit back and wait for results that never come. This can be for web design, social media, SEO, or marketing. It is shocking how many companies simply take your money and run.

CASE 4: Using Black Hat SEO Tactics – This is a terrible thing that happens to good companies. Blackhat SEO is considered a major no-no and will get your website blocked, blacklisted, and banned. It can be devastating to your SEO efforts and have a big impact on your ability to be visible or do business online.

It can include things like hidden text, gateway pages, cloaking, misleading redirects, duplicate content, and keyword stuffing. They all may boost the page or site initially, but once the crawlers catch on, you can be done for.

We could go on for quite some time – But you get the idea… SEO is necessary for a successful site in 2022 but it only helps if it is done the right way.

Why Try Again?

Simple! Damonaz Design can get you the organic results you are looking for with full transparency

When we come across clients who have been burned before and are reluctant to sign on with us, we understand. We know that gaining your trust lies in managing expectations and being able to show measured effort backed by relevant current data.

At Damonaz Design we never simply say “trust us”, you don’t know us yet. We prefer “Let us show you…”

 

A SUCCESS STORY: How SEO Should Work!

A client recently signed on with us. They had little visibility, and their social media was struggling. Within 90 days the metrics showed an increase in their Google Impressions by +69% and by 180 days they were up an amazing 105%! This is the true power of SEO and social media combined when done correctly and consistently. *Results are not instant. You cannot rank #1 on Google overnight and if anyone tells you that you can, it is not in your best interest to hire that company.

Want real results that last? You want to work with the creative team at Damonaz Design.

Visit www.damonazdesign.com to learn more! Email DZ@damonazdesign.com to get a custom quote or call us at 813-244-8357.