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17 Apr
2017

Do Not Buy FACEBOOK “Likes”

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While buying LIKES on Facebook may seem the quick and easy strategy for boosting your pages visibility and perceived worth, it doesn’t pay off in the long run. The main issue with paid likes is that there tends to be little to no actual engagement. The “likers” simply do not

30 Mar
2017

Five reasons for website traffic’s ups and downs

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How B2B companies can make better digital marketing decisions Have you ever looked at your website performance and wondered why your web traffic dipped so significantly in November compared with October or other peak traffic months? Fluctuations in web traffic can be alarming, but they’re totally normal. Having a better

22 Mar
2017

Handling bad publicity in your online presence

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No matter how great of a job your company does, there will always be someone who has it out for you. With the ease and swiftness of communication on the internet based social environment, claims and rumors can spread like wildfire.  Knowing the proper steps to take can be vital